On average, small businesses invest just 5-10% of revenue in their digital marketing whereas larger organisations can invest up to, and above, 14%. It is essential that digital marketing forms a key part of every business’s marketing strategy in order to reach their customers in the right place, at the right time, in the right way. As the technological landscape is ever growing, there has never been a more important time to invest into the world of digital marketing to upskill your business and establish yourself within the industry.
This qualification will help you to develop your understanding of how to promote a business in a digital
age. This would be useful if you want to improve your own digital promotion in a real business situation,
or as a foundation for further learning in subjects such as:
- marketing
- business
- ICT
- media
This qualification requires that you demonstrate the skills and knowledge needed to successfully
promote a business using up-to-date digital techniques.
